Razer honors orders placed on hoax code
20.04.2013 @ 09:07 #1
Check the CEO's original post here
Really admirable. I remember some months back he praising Alienware and PC gaming, how much he loves gaming and more importantly regardless of what we play we are all gamers. We sure need more CEOs/companies like them. Razer is another company I love like CDP. This call can be considered smart PR moves by some but regardless this is great customer service. There were many who later cancelled their order and bought it with whole price too.
What do you think?
edit: placed* on hoax code. mod please fix?
20.04.2013 @ 09:37 #3
Awesome PR move? Yes.
20.04.2013 @ 09:42 #4
20.04.2013 @ 10:59 #8
That's pretty generous. Don't know if it's really worth the "good" PR. Still good for them.
20.04.2013 @ 11:06 #9
20.04.2013 @ 20:56 #10
I'd really need more information to form an opinion. Seems to me there's something more to this than just a company "being nice". The code was not fake or a hoax, as it indeed gave customers the 90% discount, and the company's CEO admits the code was implemented into the company's shopping cart to test it. I don't know if they are now legally bound to sell the merchandise at that price or risk any sort of criminal/civil action.
Who knows, maybe Razer in private turned around and threaten the "shopping cart testers" with a big lawsuit, and the "shopping cart testers" are footing the difference between the 90% discount and cost...
20.04.2013 @ 21:54 #11
But when something like this happens, the damage to the reputation of a business that tries to get out of orders placed against the error can be huge. There was an instructive case back in 1999, when buy.com mistakenly priced some monitors $400 below their regular price, resulting in a deluge of orders. Their attempt to cancel the orders resulted in a huge outcry and a lawsuit, leaving the onetime Wall Street darling humiliated and later taken private by its founder for 17 cents a share.
Razer honoring their mistake is good business, especially because they are not obliged to, but do so out of good will and concern for their reputation.
21.04.2013 @ 00:03 #12
Anti-consumer practices are popping up everywhere and businesses has been treating mankind as a means to an end for too long now. Everything from Monsanto's unethical way of manipulating crops for maximum profits and shielding itself from any potential lawsuits from any mother who happens to be born with a deformity due to their products or BPs continues tradition to pollute as much of the environment as possible and causing as much death and destruction as it possibly can by instigating wars on undeveloped nations. I wish more people understood the power they posses and actually did something about it. Preferably just vote with your wallet. We'd live in a much better world.
So I'm not gonna try to demonize paying customers. Quite the contrary. We live in a consumer capitalist society, where morals and ethics don't have any place to thrive. Profit matters, nothing else. If the masses educated themselves and took a stand, society as a whole would look a lot different. Shit that actually matters would be a priority once more. But for that to happen, our mentality must change. We have to stop thinking about the price of things and focus on the value of things.
A bit of topic perhaps but hey, that's how I am. I just go of on a tangent because why the fuck not. Life's too short to mindlessly follow rules. Gotta live on the edge man!
This post has been edited by Guy N'wah: 21.04.2013 @ 21:30
Reason for edit: Quoted flame post.
21.04.2013 @ 11:03 #13
Exactly. If they were to cancel those orders they would be hit with a large wave of bad PR, now they are getting a huge wave of good PR and consumer good will because of what they are doing.
That good will is worth millions if not tens of millions in marketing costs, so it's not exactly a loss when one adds up everything.
21.04.2013 @ 16:57 #15
It's not really a "rule" of business. It is a slogan some retailer (I don't remember who) came up with as a tool for competing against other retailers and cajole people into paying higher prices. I still remember "Complaint Departments" rather "Customer Service".
21.04.2013 @ 17:21 #16
21.04.2013 @ 20:37 #17
PS: Just so you know, I live in The Netherlands, also a western first-world country where a lot of people are entitled to various degrees. />
Also, this post is not entirely serious, but at the same time sort-of is serious.
This post has been edited by Guy N'wah: 21.04.2013 @ 21:28
Reason for edit: Flamewar
21.04.2013 @ 21:10 #19
This post has been edited by Guy N'wah: 21.04.2013 @ 21:27
Reason for edit: Flaming.
21.04.2013 @ 21:26 #20