Sorry for the delay, here's a relatively complete translation of Adam Kiciński's presentation on CDPR's plans, starting at about 25:14 in the video
and ending about 34:17:
What's going to happen this year - well, first, from the business side, we plan to sign distribution deals for The Witcher 3 with partners in all key territories. This is the most important moment, a year before launch, when we have to start signing these deals, to continue the marketing campaign with these partners. So, that will be happening in the nearest months.
We already started the marketing campaign for The Witcher 3, there's a lot of things going to happen. Adam will tell you more about the first steps in a moment, but E3 is around the corner - the biggest gaming fair in the world - we'll be present there, we'll be showing the game behind closed doors. Even before that, two very high quality trailers for The Witcher 3, then GamesCom in Cologne, so, this year is all about The Witcher 3, and we'll be communicating that very aggresively.
Next up, the launch of REDkit - we announced that last year, it's going to be a beta for now, but an open one. It's a system that allows to expand the Witcher game, create so-called mods - variations of the game, or even your own small games based on our assets modified by the players. This is very important for two reasons:
- First, we want to prepare to enter another segment, which is selling our technology - we'll talk about our plans for the coming years later. We want to license REDengine 3 and we need to learn how to service external customers. We're using the unpaid beta for now, but we have to learn how to communicate with customers regarding our technology.
- Second, just as important, maybe even more important is the support of the gamer community. That's because REDkit is not just the technology, it's a whole system, an environment gathering together people interested in The Witcher - that means the game will continue to sell, we're keeping people interested and integrating the community before the launch of The Witcher 3, and in The Witcher 3, all these systems will be even more advanced.
Another completely new thing - we havent talked about it yet, it's a bit of a surprise - the first big unplugged Witcher world. We bought the rights not only for computer games but also what we call unplugged games, because that includes any type of game that doesn't need electricity, a paper-based game. I can't tell you right now what that will be, we already have an announcement date planned and the game is already in pre-production. We're talking about a big, worldwide launch - the scale of this industry is much smaller than computer games, but it's positive PR and the product will certainly both help support our Witcher games and make money by itself - and it's out this year.
Next, marketing campaigns to support The Witcher 2 sales - i'm mentioning this since we haven't done campaigns as intensive as this for the first game, and now we have a great opportunity since we're marketing The Witcher 3, and The Witcher 2 ties into that campaign. We're convinced that there's still a lot of people in the world who would like to buy TW2, especially the Xbox version, play it and have lots of fun, but they haven't bought it yet because they weren't convinced enough for some reason or didn't know about it. So, we still really want to promote The Witcher 2 sales.
We're opening a branch in the United States. A few words of commentary here - we'd stressed multiple times that we're against creating heavy, expensive global structures that would lead us to become some inert global giant. This is not a step in that direction. It's a very light and effective branch, a special unit you could say. A few people - just one at first, but with huge experience. We're talking about a woman who worked for the largest companies in the industry as head of marketing. She'll be supporting us this year, especially regarding The Witcher 3 sales, and the office will be located in Los Angeles. This person is already working with us, she's been trained, and she's already started her work in the US.
Now, this is not a chronological list, it's sorted from the most to the least important point according to us.
- The Witcher 3: Wild Hunt - I won't be going into detail about this one, Adam will tell you more in a moment
- Cyberpunk 2077
- Two smaller games. For us, smaller means about 20 hours of gameplay - others would say these are big games, for us they're relatively small - of course top quality, just as good as The Witcher 3 or Cyberpunk. These two titles will support one of our aforementioned brands.
- A cross-platform game for mobile devices based on one of our brands. We mentioned in our late 2011 strategic report that we want to be present in the mobile game market, we do have a concrete concept, I can't tell you more right now but I think we're going to reveal a lot more details this year already. We want at least one such game to be made in the next three years, and we're talking about a large, standalone production here, not just some small marketing tie-in product for The Witcher or Cyberpunk. We're creating the foundation for our third product line.
Other important projects:
- Licensing REDengine 3 - I already mentioned we're preparing for this. I think it's not going to happen earlier than after the launch of The Witcher 3, since we have to prove to the world that this engine is multiplaform, and the success of The Witcher 3, and we're assuming a big success, will support us in selling the licenses for the engine. This is a proven business model, there are companies that work like this, you just have to be very well prepared. We're talking about an additional, stable source of income, not dependent on game launches which only happen once in a while.
- Of course, we want to support The Witcher 3 - I mention this because we're talking about robust systems boosting the sales, and supporting owners of legal copies of The Witcher 3. We are against DRM, we believe that DRM affects gamers negatively because it's burdensome and only the legal copies have it while pirated versions dont - so pirates effectively have a better copy of the game. We don't use DRM but of course piracy is nasty, horrible and spoils our business, so we're approaching the problem from the other side and we want to introduce an environment with systems that support owners of legal copies of The Witcher 3. REDkit is one of those systems, and the full version is going to be released during those three years.
- The back catalogue - I always stress how important this is. We're a company that produces RPG games. RPG games can sell for over 10 years. Every year, we need to sell games we've already released, every year we want to make a profit on them. So far, it's working - The Witcher 1 is selling very well. An example of another game from GOG - they're still successfully selling Baldur's Gate 1, that's an RPG from 1999. And it's still selling very well on GOG, at a lower price of course.