C'mon ladies and gentlemen, I think we're pulling this too far, the important fact is that putting "Mature +17 male RPG Gamer
" instead of only "Mature +17 RPG Gamer
" is simply too unnecesary. With only one word out you are addresing correctly to ALL possible RPG gamers.
Peace, love and respect ›››
I agree that it would make things simple.
But please bear in mind that we are talking about marketing plan here, trying to describe reality by statistics and demographics. It's artificial from the very start. It's just good practice to try to narrow the demographics as much as you can while building a plan like this, even though the very person behind it might not agree on a personal level with excluding certain groups from the target group. But it's about making choices, I don't think any marketing manager or CEO would accept a plan that doesn't try to define the target group as detailed as possible.
We don't know what was this "17+ male gamer" criteria based on. Witcher 1 sales data or some other surveys? Or maybe CDPR just felt that the game would appeal mostly to male gamers and are actually positively surprised how well this game is received by the female audience?
I don't see this as an example of discrimination, it's just a business, marketing language they are using. There are many examples of products appealing to both genders, but actually marketed more towards women, because there is greater possibility of buying decision by a female customer regarding this particular product.
Don't get me wrong, I'm really hopeful that more and more women will play games. So other guys don't go through the hell I'm going through every time my wife tells me the most important news of the day right in the middle of my Battfefield 3 session and I can't hear jack because it's explosions everywhere!.